Tourism Vancouver held their 115th Annual General Meeting at the Vancouver Convention Centre yesterday, and Scott Brammer Photography was on hand to capture all of their AGM photography. The event was capped off with a reveal of their new Vancouver Destination Brand.
What is a destination brand? It’s more than just a logo. It’s our destination’s competitive identity, values and voice. It’s what differentiates us from cities around the world. It’s our promise of a unique kind of travel experience.
Tourism Vancouver devoted more than a year to the development of the Vancouver Destination Brand. The two-part project included a year-long investment in brand research and strategy, led by MMGY, and a design phase involving the creation of a visual identity system, led by McCann Canada.
Inspired by a compass the new brand identity represents the collective impact (circle of the compass) of multiple perspectives (the compass points) that connects visitors to the experiences they desire. Multiple perspectives allow it to breathe and evolve, creating a dynamic, always in motion feel.
The compass represents letting go and allowing the city to guide you. It represents exploration. Both in the beauty of the city, as well as the beauty inside the diverse group of people who call it home. And it represents finding new ways to see the beauty in yourself and the beauty in everything that surrounds you.
Oh, and just in case you didn’t notice, the wordmark itself just happens to be in the shape of British Columbia itself.
Scott Brammer Photography is proud to partner with Tourism Vancouver’s member events and offers these images for complimentary download. Once in the AGM photography gallery, simply move your cursor over the image and click the down-arrow button to download. If sharing on social media, please tag with Photo by Scott Brammer Photography.
Scott Brammer has been working with top event planners for the past 20 years, providing photography for events including Conferences, Incentive Travel, Award Ceremonies and Galas, Media & Public Relations, Exhibitions, Festivals, Concerts, Sporting events and Private functions.
Our services also include on-the-spot photo printing, portrait stations, photo booths and green screen photography as well as Instant social media content and slideshow presentations.
Please contact us today for all of your photography needs.